Japan Business Training & Coaching

Tailored Solutions for Your Success

Bridging Cultures, Strengthening Business

Understanding and mastering Japanese business culture is key to successful collaboration. Our eLearning courses, personalized coaching, and inhouse training provide professionals and companies with the skills and strategies needed to work effectively with Japanese partners.

eLearning – Japan Business Training

Coming Soon: Be the First to Know About Our eLearning Courses
➡ We are currently developing our eLearning platform. If you’re interested, feel free to reach out via email for updates!

Self-paced courses for professionals working with Japan
Key topics: Business etiquette, communication, negotiations, teamwork
Flexible & accessible anytime, anywhere
💡 Ideal for individuals and teams who want a structured introduction to Japanese business culture.

🔗 [Explore eLearning Courses]

Japan Coaching & Consulting

1:1 coaching and group coaching for executives & teams
Custom consulting on Japan market entry & intercultural business strategies
Live online sessions tailored to your specific needs
💡 Perfect for professionals who need personalized guidance and real-world business strategies.

Interested in personalized coaching on Japanese business culture? Contact me via email:

🔗 ulrike.froehlich@understanding-japan.de

Inhouse Training – Customized Workshops for Your Company

Tailored training sessions at your company location
Industry-specific business insights for teams working with Japan
Interactive and practice-oriented workshops
💡 Best for organizations that want team-wide training with hands-on learning and customized content.

🔗 Request an Inhouse Training

Customized Japan Trainings and Workshops

Our tailored Japan trainings and workshops are conducted directly at your company, eliminating the need for participant travel. Delivered in English or German, these sessions are fully customized to meet your business needs and challenges.

Popular training topics include:

✔ Working Together Effectively – Strengthening collaboration with Japanese colleagues
✔ Negotiation, Project Management & Meetings – Mastering key business interactions
✔ Entering the Japanese Market – Strategies for successful market entry
✔ Living and Working in Japan – Essential insights for expats and business travelers
✔ Understanding Japanese Customers – Navigating expectations and cultural nuances
✔ Team Development for Japanese-European Teams – Building strong intercultural teams
✔ Business Trips to Japan – Preparing for productive visits and meetings
✔ European-Japanese M&A Support – Bridging cultural gaps in mergers and acquisitions

💡 Each workshop is tailored to your specific industry and business challenges. Let’s create the ideal training for your team!

Which Training Format Is Right for You?

💡 Want to start with flexible learning? → Try our eLearning courses.
💡 Need direct guidance for your collaboration with Japanese? → Book a live coaching session.
💡 Looking for company-wide training? → Organize an inhouse workshop.

Get Yourself and Your Team Ready for Japan!

💡 Want to equip your team with the skills to succeed in the Japanese business world?
We are happy to help you choose the right option for your business! Contact us today to discuss your needs.

Get in Touch

Common Questions About
Doing Business in Japan

Why do Japanese never say “no”??

Learn how to recognize subtle refusals and indirect communication strategies.

How can I get my Japanese partners to participate more actively in discussions?

Discover techniques to encourage engagement in meetings while respecting Japanese cultural norms.

Why does decision-making take so long? Is there a way to speed this up?

Understand the consensus-driven approach and how to navigate it effectively.

FAQ About
The Trainings

Who is this eLearning, coaching and training for?

Our eLearning, coaching and training workshops are ideal for companies, teams, and executives working closely with Japan, whether in sales, management, project coordination, or intercultural collaboration.

How long does an inhouse seminar last?

We offer full-day, and multi-day training sessions depending on your company’s needs.

Can we customize the content?

Absolutely! Every eLearning and workshop is tailored to your business sector and challenges.

Is prior knowledge required?

No! The training is designed for all levels—from beginners to those with prior Japan business experience.

How long does a seminar last?

We offer full-day, and multi-day training sessions depending on your company’s needs.

What Our Clients Say

I was a participant in your recent Japanese Cultural Training course in Lausanne, organized with the IOC. It was a brilliant course – the best training session I have experienced, thanks to your expertise, style, humour and personalisation of the content.

Lisa Hindson – Trainings for the IOC Director LHC

In Ms. Fröhlich’s seminar, we received many tips about Japan and working with our Japanese colleagues, which have been very helpful here and in Japan. Through her interpreting and translation, communication between the German and Japanese colleagues was much easier.

Dr. SchorkEVONIK Rheinfelden

Ms. Fröhlich knows how to explain Japanese culture and ways of communication for us ‘Westerners’ in such a way that you have concrete negotiation strategies. On top of that, her seminar is entertaining, always has a clear structure and is designed for the real world.

Ms. Dicke itelligence AG,

Discover more about our clients’ experiences on our References page.