First Impressions Matter: The Japanese Business Card Ritual
There are countless articles and videos on the proper way to introduce yourself and correctly greet people in Japan: everything from how to bow to giving and receiving the all-important meishi or business cards.
The first meeting
My experience with meetings between Westerners and Japanese is that a hybrid form of imperfect bowing and imperfect hand-shaking usually takes place, and thus it is ok if a few mistakes are made in the process. The business cards, however, are another story. Here it is important to present your card with both hands and to receive your counterpart’s card with both hands. Show that you take the time to read what is on it and perhaps repeat the name. Business cards are a type of ‘face’ or passport to a mutual relationship. It is very important to treat these with care, i.e., don’t play with them, bend them, or just stick them in your back pocket; otherwise, you will have symbolically damaged the budding business relationship before it even gets started.
When presenting your meishi, ensure the card is facing the recipient so they can read it without rotating it. A slight bow while offering the card demonstrates respect. If you are exchanging cards with multiple people, start with the most senior person—hierarchy is key in Japanese business culture. When receiving a card, take a brief moment to study it, acknowledge the person’s name and title, and express interest or a polite comment if appropriate. This small gesture shows that you value not just the card but the individual and their role.
Once the exchange is complete, place the received cards carefully on the table in front of you if you are seated, arranging them according to seating order to help remember names and positions. If standing or if the meeting concludes, store the cards neatly in a dedicated business card holder. Avoid placing them in your wallet or pocket, as this can be seen as disrespectful.
Mastering the nuances of meishi koukan may seem meticulous, but it sets the tone for professionalism and respect, which are the cornerstones of successful business relationships in Japan.
