Japanese Business Etiquette – Do’s & Don’ts

Practical advice, cultural insights, and tips to work successfully with Japanese partners

20+ years of experience · EN/DE · Interactive eLearnings

A Quick Overview of Key 'Rules'

Our blog on Japanese business etiquette and Japan Do’s & Don’ts offers practical insights into meetings, communication, and decision-making. Learn how to work effectively with Japan and avoid common pitfalls.

As a Western professional engaging in business in Japan, it’s reassuring to know that Japanese counterparts often understand and overlook cultural missteps. They might simply think, “Oh, gaijin (foreigner),” and not dwell on it. However, being mindful of common business etiquette can significantly enhance your interactions and demonstrate respect for Japanese customs. Below are some typical areas where misunderstandings occur, along with insights into Japanese perspectives on them. You can decide how to approach these situations based on your comfort level and the context.

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A Surprising Rule

Blowing your nose in public may seem normal elsewhere, but in Japan it’s considered impolite and unhygienic. Instead, people sniffle quietly or step aside to a restroom. Discover why masks are widely used and how small habits reflect deeper values of respect and harmony.

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Ulrike Fröhlich gave a keynote on Japanese Do’s & Don’ts for the Austrian Federal Economic Chamber (WKÖ- Wirtschaftskammer Österreich).

Watch our webinar on Japan Do’s & Don’ts, hosted with the Austrian Chamber of Commerce.

Discover more about the Japanese business etiquette in our publications: