Japanese Business Etiquette – Do’s & Don’ts

Practical advice, cultural insights, and tips to work successfully with Japanese partners

20+ years of experience · EN/DE · Interactive eLearnings

A Quick Overview of Key 'Rules'

Our blog on Japanese business etiquette and Japan Do’s & Don’ts offers practical insights into meetings, communication, and decision-making. Learn how to work effectively with Japan and avoid common pitfalls.

As a Western professional engaging in business in Japan, it’s reassuring to know that Japanese counterparts often understand and overlook cultural missteps. They might simply think, “Oh, gaijin (foreigner),” and not dwell on it. However, being mindful of common business etiquette can significantly enhance your interactions and demonstrate respect for Japanese customs. Below are some typical areas where misunderstandings occur, along with insights into Japanese perspectives on them. You can decide how to approach these situations based on your comfort level and the context.

Tipping in Japan

Tipping in Japan is not customary – it can even be considered rude. Instead of money, gratitude is shown through polite thanks, small gifts, or sincere appreciation. Learn why service in Japan is different and how to express thanks the right way.

A Surprising Rule

Blowing your nose in public may seem normal elsewhere, but in Japan it’s considered impolite and unhygienic. Instead, people sniffle quietly or step aside to a restroom. Discover why masks are widely used and how small habits reflect deeper values of respect and harmony.

The Business Card Ritual

In Japan, exchanging business cards is more than formality—it’s a ritual of respect. Present and receive cards with both hands, acknowledge names, and treat each card with care. Mastering meishi kōkan sets the tone for trust and professionalism in every business relationship.

Personal Space

In Japan, personal space is a sign of respect. Hugs and handshakes are rare, while bows and subtle non-verbal cues dominate greetings. Even in crowded trains, boundaries matter. Learn how adapting to Japan’s sense of distance shows consideration and builds mutual comfort.

Decision-Making in Companies

Decision-making in Japan is often a group effort rather than an individual act. The process of nemawashi (informal consensus-building) takes time but creates alignment and trust. Understanding this culture of consensus helps foreign partners avoid frustration and build stronger business relationships.

Ulrike Fröhlich gave a keynote on Japanese Do’s & Don’ts for the Austrian Federal Economic Chamber (WKÖ- Wirtschaftskammer Österreich).

Watch our webinar on Japan Do’s & Don’ts, hosted with the Austrian Chamber of Commerce.

Discover more about the Japanese business etiquette in our publications: