Understanding Japan –
Your Bridge to Japanese Business Success
Japanese business culture training - Practical trainings, eLearning, and consulting – making collaboration with Japan easier, faster, and more successful.
20+ years of experience · EN/DE · Interactive eLearnings
Flexible Ways to Learn & Grow
Understanding Japan helps professionals succeed with Japanese business culture training. Through eLearning, consulting, and coaching, we turn expertise into practical results.
Choose the format that fits your goals.
Academy
eLearning plus Q&A
Bite-size eLearning modules, real cases and regular Q&A. Very interactive. Flexible, scalable, ready to use.
- Start and cancel any time
- DE/EN (English soon)
Sprint
4 week sessions + eLearning
A focused 4-week mix of eLearning and live sessions: Diagnose → Actions → Implementation → Review.
- DE/EN
- Coming soon
Wallet
Flexible support package
All our services on demand — sessions, coaching, consulting and eLearning — via a flexible hours package.
- DE/EN
- Coming soon
Who we support
We work with leaders, project managers, HR experts, expats, and professionals across industries. Moreover, our programs are tailored to the specific challenges of different sectors.
Our service is:
For everyone working with Japan.
Industries we support include:
Key Topics
Our focus is always on helping you succeed in Japanese–Western business contexts.
We cover meetings, negotiations, and teamwork. This way, you gain both strategic insights and practical tools for real collaboration.
Click on each topic to discover how we can support you in working with Japan.
Effective Collaboration with Japanese Partners
Western–Japanese Team Development
Successful Meetings with Japanese Colleagues
Preparing for Business Trips & Assignments
Winning & Retaining Japanese Customers
Mergers & Acquisitions with Japanese Companies
Negotiations with Japanese Partners

We focus on you — and your business
Entering the Japanese Market
Why it’s essential
Japanese and Western business cultures differ in many ways. Therefore Understanding Japanese business culture isn’t a luxury – it’s a key to avoiding costly mistakes, and building long-term trust. As a result, mutual understanding becomes essential for success.
Clarity
Save Time & Avoid Mis-understandings
Small differences in communication can delay projects – clarity avoids weeks of back-and-forth.
Trust
Build Trust & Strong Relationships
Respecting etiquette and unspoken rules creates credibility and opens doors.
Results
Achieve Sustainable Success
Projects and partnerships with Japan thrive when cultural fluency is part of the strategy.
How we work
Our approach makes collaboration clear, structured, and tailored to your needs.
Discover & Diagnose
We listen, analyze your situation, and uncover the real challenges in working with Japan.
Design & Act
Together, we design a tailored mix of training, coaching, and eLearning – and put it into action.
Apply & Grow
You apply the new skills in real life – with ongoing support to achieve sustainable results.
Why trust Understanding Japan?
We combine expertise, experience, and a proven track record to help you succeed with Japanese partners.
At Understanding Japan, we bring clarity and confidence to international collaboration – through training, eLearning, and consulting.

Founded by Ulrike Fröhlich, Understanding Japan draws on 20+ years of experience in bridging cultural divides between Europe and Japan.

Ulrike has published widely on intercultural leadership, Japanese business etiquette, and international team collaboration.
Our Track Record
Trusted by leading companies and institutions across Europe and Japan.

Clients include organizations from finance, pharma, automotive, technology, and the public sector.
- Deutsche Bundesbank, ING-DiBa, Roche, Sandoz
- Siemens, Airbus, Bosch, Continental
- IOC – International Olympic Committee, European Commission
- … and many more
Essential Japanese Business Etiquette
The good news? Japanese professionals are generally understanding and forgiving when it comes to cultural missteps. When such moments occur, they’re often met with a simple thought—“Ah, a gaijin (foreigner)”—rather than judgment. However, being mindful of local customs demonstrates respect and can leave a lasting positive impression. Below, you’ll find an overview of common etiquette pitfalls and how they are perceived in Japan. With this knowledge, you can confidently navigate business interactions with cultural sensitivity and professionalism.

Tipping in Japan

A Surprising Rule

The Business Card Ritual

Personal Space

Decision-Making in Companies
Ready to make working with Japan easier?
From first impressions to long-term partnerships – we help you succeed.